{"id":1770,"date":"2021-08-20T10:28:12","date_gmt":"2021-08-20T09:28:12","guid":{"rendered":"https:\/\/gateshead-fc.com\/?p=1770"},"modified":"2021-08-20T10:28:12","modified_gmt":"2021-08-20T09:28:12","slug":"unibet-and-32red-become%e2%80%afthe-national-leagues-new-betting-partners","status":"publish","type":"post","link":"https:\/\/gateshead-fc.com\/unibet-and-32red-become%e2%80%afthe-national-leagues-new-betting-partners\/","title":{"rendered":"Unibet and 32Red become\u202fThe National League\u2019s new Betting Partners"},"content":{"rendered":"<h2><span data-contrast=\"none\">The National League are pleased to announce 32Red and Unibet as the Official Betting Partners of the Vanarama National League.<\/span><span data-ccp-props=\"{&quot;134233118&quot;:true}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"none\">A two-year partnership has been agreed with parent company Kindred Group, covering both the 2021\/22 and 2022\/23 seasons.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">32Red and Unibet operate across\u00a0Europe, including a wide variety of sponsorships within the domestic and international game.\u00a0<\/span><span data-contrast=\"none\">The brands will feature across the Competition\u2019s digital channels, stadium advertising and in match day programmes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Mark Ives, General Manager for the National League said, \u201cThe National League is thrilled to welcome the Kindred Group\u2019s Unibet and 32Red brands as our official Betting Partner.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"none\">\u201cWe are excited to be working with an organisation who want to prioritise fan and community projects and gambling awareness, which is absolutely perfect timing, as we welcome back supporters in greater numbers than we have been able to over the last 18-or-so months.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThat period has been extremely challenging for us all and so we are very welcoming of this partnership for at least the next 2-years.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Neil Banbury, UK General Manager, Kindred Group, added: \u201cThis is a hugely important day for everyone connected with the Kindred Group \u2013 we are excited and proud to be The National League\u2019s official Betting Partner.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cSimply, non-league football is the lifeblood of our national sport. The elite level can only exist if the base of the pyramid thrives \u2013 and we hope that our investment will help to support that. At the heart of this are the supporters, of course, with their unwavering loyalty.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u201cThe last year-and-a-half has shown us how vital they are to the clubs and to their communities. That is why we\u2019ll be making sure that supporters see and feel a benefit from our sponsorship of their league. More broadly, Kindred remains committed to reinventing the sports sponsorship model \u2013 because we want a model that benefits the wider community.\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This community-first approach is in line with the\u00a0Kindred\u2019s sponsorship of Derby County, Rangers and Middlesbrough, for example. These\u00a0clubs\u00a0benefit from six-figure funding to run the Team Talk initiative \u2013 a platform that uses the club and its staff, including players and manager, as a mechanism to engage with men about their mental well-being.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">More broadly, the Kindred Group broke new ground earlier in 2021 by becoming the first gambling operator to disclose the share of revenue derived from harmful gambling. Kindred has set an ambition to reach zero per cent of revenue from harmful gambling by the end of 2023 and report this on a quarterly basis.\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The purpose is to be transparent with data and raise awareness on what needs to be done to prevent high-risk gambling in society. For the second quarter of 2021, the share of revenue from harmful gambling was 4.3%<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To celebrate\u00a0the announcement, Kindred will be giving away tickets for National League matches\u00a0on Saturday 4th September \u2013\u00a0which is an International Fixtures weekend \u2013\u00a0with fan competitions and giveaways set to be a feature throughout the partnership. Details will be confirmed very shortly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The National League are pleased to announce 32Red and Unibet as the Official Betting Partners of the <\/p>\n<a href=\"https:\/\/gateshead-fc.com\/unibet-and-32red-become%e2%80%afthe-national-leagues-new-betting-partners\/\" class=\"readmore\"> Read More  &raquo;<\/a>","protected":false},"author":4,"featured_media":1772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,20],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-news-media","category-league-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unibet and 32Red become\u202fThe National League\u2019s new Betting Partners - 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